Core Web Vitals Optimisation: A Comprehensive Guide for 2024

Notebook with Timer - Core Web Vitals
Banner for Core Web Vitals

Core Web Vitals Optimisation: A Comprehensive Guide for 2024

By now, you’ve likely heard of Search Engine Optimisation (SEO) and the SEO community talking about Core Web Vitals. This recent Google update emphasizes user experience (UX), which is crucial as visitors want quality content that loads seamlessly on all devices. In this comprehensive guide, we’ll delve into what Core Web Vitals are, why they matter for your website’s success in 2024, and actionable steps to optimise them.

What are Core Web Vitals?

Core Web Vitals are a set of metrics that measure real-world user experience for loading performance, interactivity, and visual stability. They are a crucial part of Google’s Page Experience ranking signal, which also includes factors like mobile-friendliness, HTTPS security, and intrusive interstitials.

The three core metrics focus on:

  • Largest Contentful Paint (LCP): How long it takes for the main content of a page to load.
  • Cumulative Layout Shift (CLS): How much the page layout shifts around unexpectedly as it loads.
  • Interaction to Next Paint (INP): How quickly a page becomes interactive after a user clicks on something.

The Importance of Core Web Vitals in 2024

Google has made it clear that Core Web Vitals are a significant ranking factor in 2024 and beyond. Websites with good Core Web Vitals scores are more likely to rank higher in search results, leading to increased organic traffic and visibility. Furthermore, these metrics directly correlate with user satisfaction: a fast, smooth, and visually stable experience keeps visitors engaged and encourages them to explore your site further.

Optimising Core Web Vitals: A Step-by-Step Guide

Largest Contentful Paint (LCP)

Goal: LCP should occur within 2.5 seconds of when the page first starts loading.

How to Improve:

  • Optimise and compress images using tools like TinyPNG.
  • Minify CSS and JavaScript files.
  • Remove render-blocking resources.
  • Upgrade your web hosting to a faster server if you are using your website is not hosted on the cloud, i.e Shopify or Neto.
  • Leverage browser caching.

Cumulative Layout Shift (CLS)

Goal: Aim for a CLS score of 0.1 or less.

How to Improve:

  • Specify dimensions for images and videos.
  • Reserve space for ad elements.
  • Avoid inserting content above existing content after the initial page load.
  • Optimise font loading to prevent layout shifts.

Interaction to Next Paint (INP)

Goal: Strive for an INP of 200 milliseconds or less.

How to Improve:

  • Minimise JavaScript execution time.
  • Optimise third-party scripts.
  • Use efficient event handlers.

Measuring and Monitoring Core Web Vitals

To track your website’s Core Web Vitals performance, use these tools:

  • PageSpeed Insights: Provides a comprehensive analysis with specific recommendations.
  • Web Vitals: Offers a simplified overview of your scores.
  • Google Search Console: The Core Web Vitals report in Search Console shows real-world data from your users.

Additional Optimisation Tips

Besides improving Core Web Vitals, consider these additional tips to enhance your website’s performance:

  • Minimise and merge CSS and JavaScript files to reduce their size and improve loading speed.
  • Limit the use of external fonts to no more than 2. Optimise font loading by choosing system fonts or ensuring web fonts are loaded efficiently.
  • Avoid using Font Awesome. Yes, you read it right — Font Awesome, while good, can slow down your site. Instead, use SVG icons (code, not images), which are scalable and load faster.

Swift Productions: Your Partner in Core Web Vitals Optimisation

Core Web Vitals are an important part of any SEO strategy. It’s essential to ensure that your eCommerce Website Design is optimised correctly, whether it’s on Shopify, Neto, or Woocommerce. If you’re overwhelmed or unsure where to start, Swift Productions can help. Our expert web development and SEO teams can analyse your website, identify areas for improvement, and implement optimisations to enhance your Core Web Vitals scores. Contact us today for a free consultation and take the first step towards a faster, more user-friendly website.

Frequently Asked Questions

In summary related to the article above, some of the common Frequently Asked Questions are below. If you can’t find your answer, don’t hesitate to Contact us.

What are Core Web Vitals?

Core Web Vitals are a set of metrics that measure the loading performance, interactivity, and visual stability of a webpage. They are essential for ensuring a good user experience and are part of Google’s Page Experience ranking signal.

How can I improve my LCP score?

To improve your Largest Contentful Paint (LCP) score, optimise and compress images, minify CSS and JavaScript files, remove render-blocking resources, upgrade your web hosting, and leverage browser caching.

What is a good CLS score?

A good Cumulative Layout Shift (CLS) score is 0.1 or less. You can achieve this by specifying dimensions for images and videos, reserving space for ad elements, and avoiding inserting content above existing content after the initial page load.

How do I test my Core Web Vitals?

You can test your Core Web Vitals using tools like Google PageSpeed Insights, Web Vitals, and Google Search Console. These tools provide detailed reports and suggestions for improving your website’s performance.

Why should I limit the use of external fonts?

Limiting the use of external fonts to no more than 2 and optimising them can improve your website’s loading speeds. Using system fonts or ensuring web fonts are loaded efficiently helps maintain a fast user experience.

Prev
SEO Basics: How to Make Your Website Google-Friendly
Search Engine Optimisation Banner

SEO Basics: How to Make Your Website Google-Friendly

Introduction Search Engine Optimisation (SEO) is the cornerstone of online

You May Also Like