A GA4 property with the right events, conversions and audiences is one of the most valuable tools your business has. A poorly configured one quietly misleads every decision. We set it up to work from day one.
When Google shut down Universal Analytics, millions of sites migrated to GA4 quickly and badly. Broken events, undefined conversions and missing data are the norm. A proper setup changes that.
THE MIGRATION
Google shut down UA in 2023. Every site now runs on GA4 , but most setups were done in a hurry and replicate problems from the old platform without fixing them. Missing conversions, wrong event definitions and unintuitive reports mean most GA4 setups are producing data nobody trusts.
THE SETUP
GA4's event-based model, combined with Looker Studio reports, BigQuery exports and direct Google Ads integration, makes it the most capable free analytics platform available. When it's configured correctly, it tells you exactly what's working , and what isn't.
Set Up My GA4The core disciplines that make ga4 setup & configuration work , each one contributing to better performance, rankings or conversions.
Clean property creation with correct data streams, settings and initial configuration.
Defining and tracking the specific events that matter for your business , not just the defaults.
Setting the right events as conversions so your reports reflect actual business goals.
Creating audiences for remarketing, segmentation and cross-channel analysis.
Custom report dashboards connected to GA4 so insights are accessible, not buried in GA4's interface.
Linking GA4 to Google Ads for conversion import and audience sharing.
A selection of websites, stores and campaigns we're proud of.
Shopify
A custom Shopify store for a specialty strawberry treats brand focused on quality ingredients and delightful presentation.
Shopify
A Shopify store built for an Australian pet supplies brand, helping pet owners find everything they need in one convenient place.
WordPress
A premium WordPress site for a garage door specialist, combining modern design with a focus on quality products and professional service.
Shopify
A Shopify store for a curated organic health and beauty retailer, with a focus on vegan, cruelty-free, and sustainably sourced products.
Neto / Maropost
A Neto / Maropost store for an automotive parts retailer, delivering a wide product range at competitive prices with a strong focus on value.
eBay Template
A custom eBay store template for Kathmandu, delivering a polished, on-brand shopping experience across their eBay channel.
eBay Template
A custom eBay store template for Officeworks, bringing their trusted retail brand to eBay with a clean, professional layout.
REAL RESULTS
See how our design, development, SEO and GEO work has delivered measurable results across real client projects.
Organic search traffic has grown by more than 3.5 times and continues to increase.
More than 27,000 clicks generated directly from Google Search.
More than 2.89 million impressions generated across Google Search.
Consistent optimisation delivering sustained, long-term organic growth.
Reached more than 10,000 customer orders by October 2025.
Organic traffic increased by more than 3.5 times through ongoing SEO.
Generated more than 2.19 million impressions across Google Search.
Commercial keywords are now ranking on Page 1 of Google.
FEATURED RESULT
We rebuilt their existing online store and paired it with ongoing SEO, increasing organic traffic by more than 3.5x.
FEATURED RESULT
Since launching in September 2024, Loaded Stuff has surpassed 10,000 orders through ongoing SEO, Google Ads and continuous optimisation.
Don't take our word for it , here's what the businesses we've worked with have to say.
The team at Swift Productions were prompt, professional and provided us with some great designs for our latest car audio flyer. I personally was surprised at the speedy delivery and communication throughout the entire process.
I engaged Swift Productions to desgin my ecommerce store about two months ago. During the time that I have worked with them, their communication has been nothing short of excellent.
Amazing service, we would definitely recommend Swift Productions. Danny and team were great, helped us create our Straw Belicious Shopify website.
They follow through the entire process of your listing templates 100%. Danny had been a magnificent employee who help me through the listing. He is wealth of knowledge.
Monica you've been amazing throughout the entire process. Turning stuff around on a dime and nothings ever been too much trouble.
I had such terrible service from my previous store designer would never answer me no communication whatsoever. So I had to look for someone else. I decided to change to Swift and have never been happier.
Over two decades of websites, strategy and growth, delivered.
Google shut down Universal Analytics (UA) on 1 July 2023. UA properties stopped processing new data and are now read-only archives. All sites now rely on GA4, which uses a different event-based data model. Many sites migrated quickly and are now running with poorly configured properties.
GA4 uses an event-based data model rather than session-based. Everything is an event , page views, scrolls, clicks, purchases. This is more flexible but requires deliberate configuration. Reports look different, attribution works differently and the interface takes getting used to.
Signs of a broken setup include: conversions that don't match known sales, events firing multiple times on a single action, traffic from your own IP address, referral sources that don't make sense, and reports you don't trust. We audit against a checklist of common failure points.
At minimum: form submissions, phone clicks, purchases (for eCommerce) and key page views. Depending on your business: video engagement, file downloads, scroll depth, outbound link clicks and custom funnel stages. We configure events around your specific business goals.
Yes , and it's one of the most valuable integrations available. Linking GA4 to Google Ads lets you import GA4 conversions into Ads for smarter bidding, and share audiences for remarketing. Properly configured, it significantly improves campaign performance.
Yes. GA4's default reports are functional but not always intuitive. We build Looker Studio dashboards connected to GA4 that surface the specific metrics your business cares about in a format your team will actually use.
Google Analytics 4 provides clearer insight into traffic, engagement and conversions when events, tags and business goals are configured accurately.
