Whether you're introducing a new product, creating a web presence for your retail location, or establishing a drop shipping business, when you're attempting to sell online, you face an essential challenge: how to attract visitors to your site.
People who find your online store using a search engine are more likely to make a purchase since they are likely seeking for items like yours. You may utilise search engine optimisation (SEO) to increase your store's search engine rating and make it easier for shoppers to locate your items.
For more than 15 years, we've been assisting some of Australia's major government, retail, and corporate organisations in strengthening their digital internet presence.
Numerous Internet users begin their search using a search engine such as Google or Bing. These search engines are meant to leverage a variety of information from websites to provide a ranked list of results in response to a specific search query. The search engine determines which websites are most likely to be relevant to the user's search query and then sorts the results by relevance.
When you are new to online selling, it might be challenging to influence the first three elements. It takes time to establish your brand's reputation and attract links from other websites. With your content strategy, you can plan for the future.
The simplest strategy to increase traffic to your online business in the near term is to improve your content so that search engines detect it as relevant to queries pertaining to your items. This is the definition of SEO.
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Here are some of the questions we often get; we hope they address any queries you may have. If you are unable to find answers to your own queries, feel free contacting us.
Your company needs SEO. SEO increases traffic without paying per click. PPC advertising charge you for every click that comes to your website. If your website ranks organically, this traffic is free (at least in terms of a cost-per-click). Ranking a website requires skills and resources.
SEO is the practise of optimising a website to achieve a higher ranking in search engine results pages.
These allow the search engine's algorithms to rank websites based on the relevance and authority of their pages.
To succeed at SEO, you need to ensure that your content is the most relevant result for a specific search query and that your website is seen as a trustworthy source. You can read our guide on SEO basics to learn more about how to optimize your site if you're a beginner.
To put it blunt, it varies.
No longer can you develop a website, optimise title tags, and rank in weeks. A website can't rank for competitive search searches overnight. Google ranks authoritative sites naturally, which takes time.
Google's #1 spot is earned.
The optimal response is anywhere between 6 months and 1 year, but this much depends on the amount of resources you commit to your approach, the level of competition, and what other competitors for the same search queries are doing.
It may take only a few months to rank for a local phrase (e.g., plumber in Sydney), but it may take a year or more to rank a new website for a broad term, such as "Acer laptops."
A frequent question is whether a company should engage in SEO, PPC, or both. It's the age-old conflict between SEO and PPC.
In a perfect scenario, a firm would balance numerous marketing channels to avoid relying on a single traffic source (and conversions). However, budgeting is sometimes a struggle, especially for smaller firms, and resources must be distributed properly. Funds aren't inexhaustible.
Even in this scenario, it is necessary to combine a long-term SEO approach with a short, focused PPC campaign.
Yes, we are based in Australia. We are located in the heart of the Parramatta CBD, Sydney. We are 100% Australian owned and operated.