Search doesn't just mean Google anymore.
Your customers now search across Google, ChatGPT, Gemini and Perplexity. We optimise for all of them , that's the difference between SEO, GEO and AEO.
SEO
Google is still the foundation.
Search engine optimisation grows your rankings in Google through technical health, content that matches what customers search for, and authority signals that prove you're the credible answer. It remains the largest source of qualified traffic for most Australian businesses , and everything else builds on it.
Get An SEO Audit
GEO
GEO gets you recommended by AI.
Generative Engine Optimisation makes your business visible in AI-generated answers. When someone asks ChatGPT, Gemini or Perplexity for a recommendation, GEO ensures your entities, structured data and content are clear enough for AI engines to understand , and cite , your business.
How GEO Works
AEO
AEO makes you the direct answer.
Answer Engine Optimisation structures your content so search and AI engines can extract direct answers from it , clear questions, concise answers, schema markup and answer-first page structure. It's how you appear in featured snippets, AI overviews and voice results.
How AEO Works