When customers ask ChatGPT, Gemini or Perplexity for a recommendation, GEO and AEO make sure your business is the one they name , through entity building, structured data and answer-first content.
AI engines increasingly answer questions directly , naming a handful of businesses instead of listing ten blue links. GEO and AEO make sure yours is one of them.
THE SHIFT
When someone asks ChatGPT or Gemini for "the best eCommerce agency in Sydney," they don't get ten links to compare , they get a short list of named recommendations. If your business isn't in the data these engines trust, you're invisible at the exact moment a customer is deciding.
GEO
Generative Engine Optimisation makes your business clear and credible to AI engines , through consistent entity signals, structured data and authoritative content across the web. It's how you become one of the names an AI recommends when a customer asks for one.
AEO
Answer Engine Optimisation structures your content so engines can lift a direct answer straight from your page , clear questions, concise answers and schema markup. It's what wins featured snippets, Google AI Overviews and voice results, and it feeds the same signals GEO relies on.
Each major AI engine works differently, so each needs its own approach. Explore how we make your business visible on the platform that matters most to your customers.
A selection of websites, stores and campaigns we're proud of.
Shopify
A custom Shopify store for a specialty strawberry treats brand focused on quality ingredients and delightful presentation.
Shopify
A Shopify store built for an Australian pet supplies brand, helping pet owners find everything they need in one convenient place.
WordPress
A premium WordPress site for a garage door specialist, combining modern design with a focus on quality products and professional service.
Shopify
A Shopify store for a curated organic health and beauty retailer, with a focus on vegan, cruelty-free, and sustainably sourced products.
Neto / Maropost
A Neto / Maropost store for an automotive parts retailer, delivering a wide product range at competitive prices with a strong focus on value.
eBay Template
A custom eBay store template for Kathmandu, delivering a polished, on-brand shopping experience across their eBay channel.
eBay Template
A custom eBay store template for Officeworks, bringing their trusted retail brand to eBay with a clean, professional layout.
REAL RESULTS
See how our design, development, SEO and GEO work has delivered measurable results across real client projects.
Organic search traffic has grown by more than 3.5 times and continues to increase.
More than 27,000 clicks generated directly from Google Search.
More than 2.89 million impressions generated across Google Search.
Consistent optimisation delivering sustained, long-term organic growth.
Reached more than 10,000 customer orders by October 2025.
Organic traffic increased by more than 3.5 times through ongoing SEO.
Generated more than 2.19 million impressions across Google Search.
Commercial keywords are now ranking on Page 1 of Google.
FEATURED RESULT
We rebuilt their existing online store and paired it with ongoing SEO, increasing organic traffic by more than 3.5x.
FEATURED RESULT
Since launching in September 2024, Loaded Stuff has surpassed 10,000 orders through ongoing SEO, Google Ads and continuous optimisation.
Don't take our word for it , here's what the businesses we've worked with have to say.
The team at Swift Productions were prompt, professional and provided us with some great designs for our latest car audio flyer. I personally was surprised at the speedy delivery and communication throughout the entire process.
I engaged Swift Productions to desgin my ecommerce store about two months ago. During the time that I have worked with them, their communication has been nothing short of excellent.
Amazing service, we would definitely recommend Swift Productions. Danny and team were great, helped us create our Straw Belicious Shopify website.
They follow through the entire process of your listing templates 100%. Danny had been a magnificent employee who help me through the listing. He is wealth of knowledge.
Monica you've been amazing throughout the entire process. Turning stuff around on a dime and nothings ever been too much trouble.
I had such terrible service from my previous store designer would never answer me no communication whatsoever. So I had to look for someone else. I decided to change to Swift and have never been happier.
Over two decades of websites, strategy and growth, delivered.
OUR PROCESS
We test how the major AI engines describe and recommend your business today, and benchmark you against competitors.
We make who you are, what you do and who you serve unambiguous , with consistent signals across your site and the web.
We add schema markup and restructure content into answer-first formats engines can extract and cite directly.
We track how AI engines cite you over time and keep building authority , because AI visibility compounds, it isn't set once.
Ongoing monthly campaignGEO, or Generative Engine Optimisation, is the practice of making your business visible in answers generated by AI engines like ChatGPT, Gemini and Perplexity. It uses consistent entity signals, structured data and authoritative content so those engines understand your business and recommend it when users ask for one.
AEO, or Answer Engine Optimisation, structures your content so search and AI engines can extract a direct answer from it. That means clear questions, concise answers and schema markup. AEO is what wins featured snippets, Google AI Overviews and voice search results.
Traditional SEO aims to rank your pages in Google's list of results. GEO aims to get your business named inside an AI-generated answer, where there is no list to climb. They share a foundation , clean technical health, strong content and authority , but GEO adds a focus on entities and machine-readable structure. The two work best together.
We can't control an AI's output, and nobody honestly can. What we can do is improve the inputs these engines rely on , the clarity of your entity, the structure of your data and the authority of your content across the web. Better inputs make it far more likely an engine describes and recommends you accurately.
If your customers use AI to research or shortlist, then yes. A growing share of searches now happen inside AI engines that never show a traditional results page. GEO and AEO extend your existing SEO into those surfaces, and most of the work strengthens your Google rankings at the same time.
We track how the major AI engines describe and recommend your business over time, alongside featured snippet and AI Overview appearances, referral traffic from AI platforms, and the underlying SEO metrics these efforts lift. You'll get clear monthly reporting in plain English.
AI visibility depends on clear content, trusted authority, structured information and strong technical signals that help answer engines understand and reference your business.
