When you're trying to sell something on the internet, one of the most important challenges you'll encounter is figuring out how to get customers to your website. This is true whether you're launching a brand-new product or developing a digital presence for your physical store.
People who discover your online store using a search engine are more likely to make a purchase since it's possible that they were looking for things that are comparable to what you sell. You can consider using search engine optimisation, often known as SEO, to boost the search engine ranking of your retail outlet and make it simpler for customers to find the products you sell.
For more than 15 years, we've been assisting some of Australia's major government, retail, and corporate organisations in strengthening their digital internet presence.
A significant number of people who use the Internet start their hunt for information with a search engine like Google or Bing. The purpose of these search engines is to present users with a ranked list of results in response to a particular search query by utilising a range of information that is gleaned from many websites. After determining which websites are most likely to be pertinent to the user's search query, the search engine then organises the results according to the relevancy of the websites.
When you are just starting out with selling things online, it may be difficult to exert much control over the first three factors. It will take some time before your brand will have the kind of reputation that would draw links from other websites. You are able to plan for the future with the help of your content strategy.
Improving the content of your website to the point where search engines will recognise it as being relevant to inquiries about your products is the quickest and easiest method for driving more visitors to your online store in the near future. This is what is meant by the term SEO.
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Here are some of the questions we often get; we hope they address any queries you may have. If you are unable to find answers to your own queries, feel free contacting us.
Your company needs SEO. SEO increases traffic without paying per click. PPC advertising charge you for every click that comes to your website. If your website ranks organically, this traffic is free (at least in terms of a cost-per-click). Ranking a website requires skills and resources.
SEO is the practise of optimising a website to achieve a higher ranking in search engine results pages.
These allow the search engine's algorithms to rank websites based on the relevance and authority of their pages.
To succeed at SEO, you need to ensure that your content is the most relevant result for a specific search query and that your website is seen as a trustworthy source. You can read our guide on SEO basics to learn more about how to optimize your site if you're a beginner.
To put it blunt, it varies.
No longer can you develop a website, optimise title tags, and rank in weeks. A website can't rank for competitive search searches overnight. Google ranks authoritative sites naturally, which takes time.
Google's #1 spot is earned.
The optimal response is anywhere between 6 months and 1 year, but this much depends on the amount of resources you commit to your approach, the level of competition, and what other competitors for the same search queries are doing.
It may take only a few months to rank for a local phrase (e.g., plumber in Sydney), but it may take a year or more to rank a new website for a broad term, such as "Acer laptops."
A frequent question is whether a company should engage in SEO, PPC, or both. It's the age-old conflict between SEO and PPC.
In a perfect scenario, a firm would balance numerous marketing channels to avoid relying on a single traffic source (and conversions). However, budgeting is sometimes a struggle, especially for smaller firms, and resources must be distributed properly. Funds aren't inexhaustible.
Even in this scenario, it is necessary to combine a long-term SEO approach with a short, focused PPC campaign.
Yes, we are based in Australia. We are located in the heart of the Parramatta CBD, Sydney. We are 100% Australian owned and operated.