How Much Does an eCommerce Website Cost in Australia?


Creating an eCommerce Website Design is a significant investment for any business. Understanding the cost involved can help you make informed decisions. In this article, we’ll break down the factors that influence the cost of eCommerce websites in Australia and provide an estimate of what you can expect to pay.

Factors Influencing eCommerce Website Cost

1. Platform Choice

  • Shopify: Ideal for businesses of all sizes, Shopify is especially popular with startups and small to medium businesses due to its ease of use. Shopify offers scalability and a wide range of apps, making it a user-friendly platform with robust features.
  • Neto: Perfect for B2B and multi-channel businesses, Neto provides integrated inventory management, powerful marketing tools, and comprehensive analytics. It’s a great option for businesses with complex needs.
  • Woocommerce: Powered by WordPress, Woocommerce offers extensive customisation options and a vast library of plugins. It’s an excellent choice for businesses that value flexibility and control.

2. Design and Customisation

One major factor affecting the price is whether you opt for a custom-built site or a theme modification. A custom-built site means it will be initially designed in tools like Photoshop and shown to you for feedback. You can make changes, and once approved, it goes into development. Custom sites offer a unique design tailored to your brand but are more expensive.

Theme modifications, on the other hand, use prebuilt themes that are then customized to suit your needs. This option is popular with new businesses and is budget-friendly. While it might not be as unique as a custom build, it offers a professional look at a lower cost.

3. Functionality and Features

The more complex the features (e.g., multiple payment gateways, advanced product filters), the higher the cost. Basic websites are cheaper, while advanced functionalities add to the price.

4. SEO and Content

Optimising your site for Search Engine (SEO) and creating quality content can also affect the cost. These elements are crucial for driving traffic to your site.

5. Maintenance and Support

Ongoing maintenance and support services are important to keep your site running smoothly. These can be additional costs beyond the initial setup.

Estimated Costs for eCommerce Websites

Standard eCommerce Websites

A standard eCommerce website with all the standard features like eCommerce fucntion, payment options, shipping, unlimited products and training range from $2699 – $6000

Advanced eCommerce Websites

High-end eCommerce websites with extensive features, full custom design, and comprehensive SEO and marketing strategies can cost upwards of $10,000

Why Choose Swift Productions?

At Swift Productions, we specialise in creating high-quality eCommerce websites tailored to your business needs. As official partners of Shopify, Neto, and eBay, we bring extensive experience and expertise to each project. We’ve worked with over 5,500 businesses since our establishment in 2006. We are the world’s biggest eBay design partner and the first design partner in Australia. Over the past 10 years, our customers have achieved a combined sales turnover of over 1.6 billion AUD.

We bring together a talented team of web designers, developers, and digital marketers. Choosing us means accessing our well-rounded expertise in creating impactful online experiences. Our track record speaks for itself; we’ve earned the trust of some of the World’s Biggest Brands and received excellent Reviews online. See for yourself why you should work with us.

Ready to start your eCommerce journey? Get Your Free Quote Now.


Understanding the cost of an eCommerce website helps you plan your budget and set realistic expectations. Whether you’re starting small or aiming for a feature-rich site, Swift Productions is here to help you every step of the way.

Frequently Asked Questions

In summary related to the article above, some of the common Frequently Asked Questions are below. If you can’t find your answer, don’t hesitate to Contact us.

A standard eCommerce website with essential features, payment options, and training can cost between $2699 and $6000.

Key factors include platform choice, design and customization, functionality and features, SEO and content, and maintenance and support.

Custom-built sites offer unique designs tailored to your brand, providing a personalized and professional online presence, but they are more expensive than theme modifications.

SEO is crucial for driving traffic to your site, improving search engine rankings, and increasing visibility, which can lead to higher sales and conversions.

Swift Productions offers expertise in creating high-quality eCommerce websites tailored to your business needs. As official partners of Shopify, Neto, and eBay, we bring extensive experience and a track record of success.