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Here at Swift Productions, we work with major brands in Sydney, Melbourne and Brisbane who see SEO as a critical component of their overall digital marketing strategy. SEO is fundamental to the bulk of eCommerce success stories, and for good reason: there is no higher-quality traffic than customers looking for the things you sell.
As effective as sponsored channels are for driving traffic, organic search exposure remains at the top of many eCommerce marketing managers' wish lists due to the massive visitor quantities that it can create. Of course, not having to pay for every click helps as well.
Whether you're struggling to rank on the first page of Google for your target keywords or you're already there but competing for those top spots, efficient eCommerce SEO may be one of the most important income drivers for any online business.
However, optimising your eCommerce business for search engines is a time-consuming and difficult process.
There are several aspects of SEO to consider and master, ranging from technical SEO duties and content creation/optimization to authority-building through off-page SEO strategies (like link building).
While the fundamental principles of SEO remain constant, eCommerce sites bring their own set of obstacles, such as the necessity to optimise category pages inside content. Not to mention the optimisation of product pages with boilerplate descriptions.
Because of the complexities of the SEO issues provided by eCommerce websites, you want an SEO agency that understands what it's doing and has a track record of expanding businesses.
We've assisted eCommerce businesses in nearly every industry to improve their SEO, compete with their competitors, and exceed their goals.
We can develop a successful eCommerce SEO plan that includes technical SEO, keyword research, on and off-page optimisation, and authority building to bring you to the top of Google.
And because we don't only do SEO, we'll be able to integrate your SEO strategy with conversion optimisation and paid channels.
Search engine optimisation, sometimes known as SEO, is a technique used in digital marketing that aims to improve both the quality and quantity of organic search traffic that is driven to a website.
The term "search engine optimisation" (or "SEO") refers to a variety of techniques that are used to improve a website's ranking in search engines. And this is significant since ninety percent of your clients use the internet to look for products and services like the ones you offer.
For 16+ years, we've been assisting some of Australia's major government, retail, and corporate organisations in strengthening their digital internet presence. Here is what some have to say about us.
Monica you've been amazing throughout the entire process. Turning stuff around on a dime and nothings ever been too much trouble. If there's anyone I can pass feedback on to that we'd like to engage Swift again...
RICK Z - FOXTEL
Amazing service, we would definitely recommend Swift Productions. Danny and team were great, helped us create our Straw Belicious Shopify website.
CHRISTINA D - STRAWBELICIOUS
The team at Swift Productions were prompt, professional and provided us with some great designs for our latest car audio flyer. I personally was surprised at the speedy delivery and communication throughout the entire process. Highly...
JAMES D - KENWOOD
I had such terrible service from my previous store designer would never answer me no communication whatsoever. So I had to look for someone else. I decided to change to Swift and have never been happier. I cannot believe how fantastic this...
VALERIE J - CHERRY HAIR & BEAUTY
I engaged Swift Productions to desgin my ecommerce store about two months ago. During the time that I have worked with them, their communication has been nothing short of excellent. The website they delivered was beautiful and...
VIPS D - DOLPHY
They follow through the entire process of your listing templates 100%. Danny had been a magnificent employee who help me through the listing. He is wealth of knowledge. Highly rate swift productions...
VIPS D - DOLPHY
We understand that every eCommerce business is unique, therefore we tailor our SEO approach to your website's circumstances and goals. All of our eCommerce SEO efforts begin by focusing on the low-hanging fruit while laying the groundwork for long-term exposure.
Our SEO experts will ensure that the technical components of your SEO are up to par, and they will work with our eCommerce web developers to ensure that your website is error free and and contains great search-friendly content.
SEO Audits are a key insight into the effectiveness of your web site. We highlight any technical issues that need fixing that most web designers fail to implement or have missed.
To achieve one's goals, a rock-solid game plan is essential, and this is where our comprehensive SEO Audit comes into play. Our SEO experts describe the locations where you can locate the quickest wins and the opportunities with the longest term.
One of the most important aspects of search engine optimisation is adapting each page of a website to the keywords that will bring in the greatest traffic and sales.
To accomplish this, you must first have a solid understanding of your potential clients and how they behave when they are online. When conducting effective keyword research, it is important to consider the entire client journey in order to ensure that you are maximising your visibility at each stage.
Google still takes into consideration one of the most essential aspects of ranking: the authority of your website (also known as domain authority). Building up one's link profile is therefore essential to the execution of a winning strategy.
Our in-house link building team places a strong emphasis on establishing links that are pertinent to your audience. As a result, you not only see an improvement in your ranking, but you also see an increase in the amount of traffic that comes from potential consumers.
Techniques for boosting Google's and users' access to your website are the focus of technical search engine optimisation techniques.
There is a wealth of tried-and-true technical SEO strategies that can be implemented, such as increasing page speed, implementing schema, setting up SSL, fixing 404 errors, updating your XML sitemap, and changing internal linking for orphan pages. These are just some of the technical SEO strategies that can be implemented.
We will optimise the pages of your website for the most lucrative keywords for your business. To prevent keyword cannibalisation and hyper-target pages for search, we map the most relevant keywords for each page.
Google and your website's users now anticipate intelligent and relevant keyword utilisation, in contrast to the days of keyword stuffing. We effortlessly integrate keywords into page names, meta descriptions, calls-to-action, links, and body text in order to optimise without compromise.
New content may be required to target your audience's searches, especially if you're in a competitive niche or if your website is far behind competitors.
Your SEO Campaign Team will consist of an SEO and a Material Marketing Specialist who will work in tandem to discover new ranking opportunities and generate fresh content that is optimised for ranking and conversion.
The greatest method to determine what is functioning well and what is not on a website is to analyse its analytics data.
As soon as we commence work, your SEO Specialist will conduct an audit of your existing analytics setup and ensure that your tracking is functioning properly to deliver the necessary insights. If your Analytics is not setup then we will set it up for you.
The practise of making your website more friendly to search engines is referred to as onsite SEO. In plainer language, this refers to making changes to specific aspects on your website in order to improve the ability of search engines to crawl and comprehend the content and structure of your website.
We specialise in onsite SEO for Maropost (Neto), Shopify, Woocommerce and WordPress based websites platforms.
Off-page SEO (sometimes known as "off-site SEO") refers to efforts conducted outside of your own website that affect your search engine rankings (SERPs). In addition to on-page SEO, these are many of the basic SEO variables that contribute to a site's ranking.
Improving search engine and user impression of a website's popularity, relevance, trustworthiness, and authority is required to optimise for off-site ranking criteria. This is achieved when other credible Internet locations (pages, sites, persons, etc.) link to or promote your website, thereby "vouching" for the quality of your material.
We are a trustworthy digital design firm that cultivates trustworthy connections with our clients. Let’s work together to make your business a success.
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