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Search Engine Marketing

Search Engine Optimisation Services from a Trusted SEO Agency

Here at Swift Productions, we work with major brands in Sydney, Melbourne and Brisbane who see SEO as a critical component of their overall digital marketing strategy. We develop award-winning SEO strategies and campaigns in Sydney and throughout Australia, assisting businesses in increasing visibility, engaging audiences, and meeting client objectives.

Many of the marketers we work with came to us because their SEO performance had reached a stalemate. Their traffic and income growth had slowed, and their present SEO firm couldn't offer any solutions to their problems.

Trusted by the biggest brands

Our Clients

For more than 15 years, we've been assisting some of Australia's major government, retail, and corporate organisations in strengthening their digital internet presence.

Maccas - McDonalds
Kmart
Officeworks
Supercheap Auto
NSW Government Health
Catch

What is SEO?

Search engine optimisation, sometimes known as SEO, is a technique used in digital marketing that aims to improve both the quality and quantity of organic search traffic that is driven to a website.

The term "search engine optimisation" (or "SEO") refers to a variety of techniques that are used to improve a website's ranking in search engines. And this is significant since ninety percent of your clients use the internet to look for products and services like the ones you offer.

SEO Audit

SEO Audits are a key insight into the effectiveness of your web site. We highlight any technical issues that need fixing that most web designers fail to implement or have missed.

To achieve one's goals, a rock-solid game plan is essential, and this is where our comprehensive SEO Audit comes into play. Our SEO experts describe the locations where you can locate the quickest wins and the opportunities with the longest term.

Keyword Research

One of the most important aspects of search engine optimisation is adapting each page of a website to the keywords that will bring in the greatest traffic and sales.

To accomplish this, you must first have a solid understanding of your potential clients and how they behave when they are online. When conducting effective keyword research, it is important to consider the entire client journey in order to ensure that you are maximising your visibility at each stage.

Quality Link Building

Google still takes into consideration one of the most essential aspects of ranking: the authority of your website (also known as domain authority). Building up one's link profile is therefore essential to the execution of a winning strategy.

Our in-house link building team places a strong emphasis on establishing links that are pertinent to your audience. As a result, you not only see an improvement in your ranking, but you also see an increase in the amount of traffic that comes from potential consumers.

Technical SEO

Techniques for boosting Google's and users' access to your website are the focus of technical search engine optimisation techniques.

There is a wealth of tried-and-true technical SEO strategies that can be implemented, such as increasing page speed, implementing schema, setting up SSL, fixing 404 errors, updating your XML sitemap, and changing internal linking for orphan pages. These are just some of the technical SEO strategies that can be implemented.

Onsite SEO

The practise of making your website more friendly to search engines is referred to as onsite SEO. In plainer language, this refers to making changes to specific aspects on your website in order to improve the ability of search engines to crawl and comprehend the content and structure of your website.

We specialise in onsite SEO for Maropost (Neto), Shopify, Woocommerce and Wordpress based websites platforms.

Offsite SEO

Off-page SEO (sometimes known as "off-site SEO") refers to efforts conducted outside of your own website that affect your search engine rankings (SERPs). In addition to on-page SEO, these are many of the basic SEO variables that contribute to a site's ranking.

Improving search engine and user impression of a website's popularity, relevance, trustworthiness, and authority is required to optimise for off-site ranking criteria. This is achieved when other credible Internet locations (pages, sites, persons, etc.) link to or promote your website, thereby "vouching" for the quality of your material.

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Frequently Asked Questions

Here are some of the questions we often get; we hope they address any queries you may have. If you are unable to find answers to your own queries, feel free contacting us.

Your company needs SEO. SEO increases traffic without paying per click. PPC advertising charge you for every click that comes to your website. If your website ranks organically, this traffic is free (at least in terms of a cost-per-click). Ranking a website requires skills and resources.

SEO is the practise of optimising a website to achieve a higher ranking in search engine results pages.

These allow the search engine's algorithms to rank websites based on the relevance and authority of their pages.

To succeed at SEO, you need to ensure that your content is the most relevant result for a specific search query and that your website is seen as a trustworthy source. You can read our guide on SEO basics to learn more about how to optimize your site if you're a beginner.

To put it blunt, it varies.
No longer can you develop a website, optimise title tags, and rank in weeks. A website can't rank for competitive search searches overnight. Google ranks authoritative sites naturally, which takes time.

Google's #1 spot is earned.

The optimal response is anywhere between 6 months and 1 year, but this much depends on the amount of resources you commit to your approach, the level of competition, and what other competitors for the same search queries are doing.

It may take only a few months to rank for a local phrase (e.g., plumber in [place]), but it may take years to rank a new website for a broad term, such as "laptops."

A frequent question is whether a company should engage in SEO, PPC, or both. It's the age-old conflict between SEO and PPC.

In a perfect scenario, a firm would balance numerous marketing channels to avoid relying on a single traffic source (and conversions). However, budgeting is sometimes a struggle, especially for smaller firms, and resources must be distributed properly. Funds aren't inexhaustible.

Even in this scenario, it is necessary to combine a long-term SEO approach with a short, focused PPC campaign.

Yes, we are based in Australia. We are located in the heart of the Parramatta CBD, Sydney. We are 100% Australian owned and operated.