SHOPIFY & SEO

Oz Fur Kids

Shopify Development · Search Engine Optimisation

We transformed an outdated Shopify store into a modern, high-performing eCommerce website, combining a complete rebuild with ongoing SEO to increase organic traffic by more than 3.5x and continue delivering long-term growth.

HERE'S WHAT CHANGED AFTER LAUNCH

3.5x
Organic Growth
Organic search traffic has grown by more than 3.5 times and continues to increase.
27K+
Organic Clicks
Clicks generated directly from Google Search.
2.89M
Search Impressions
Millions of impressions generated across Google Search.
16
Months of SEO
Consistent optimisation delivering long-term growth.
Oz Fur Kids
Platform Shopify
Services Shopify Development & SEO
Industry Pet Supplies & Veterinary
Location South Australia

THE PROJECT

A Shopify rebuild that tripled organic traffic in 16 months.

Oz Fur Kids is one of Australia's leading online retailers specialising in canine reproduction, feline reproduction, recovery products, whelping supplies, veterinary equipment and premium pet supplies.

When the project began, the existing Shopify store was built on an outdated theme, generated very little organic traffic and wasn't converting visitors into customers as effectively as it should.

We completed a full Shopify rebuild before implementing an ongoing SEO strategy focused on technical improvements, site speed, structured data, content optimisation and long-term organic growth.

THE WEBSITE

The Oz Fur Kids Website

A full Shopify rebuild with technical SEO built in from day one. Clean architecture, fast loading, and a shopping experience designed to convert.

Full desktop preview of the Oz Fur Kids website

Scroll inside the monitor to explore the website

MOBILE EXPERIENCE

Designed for every screen.

Every website we build is fully responsive from the ground up. The Oz Fur Kids experience is just as fast, clear and easy to navigate on a phone as it is on a desktop.

  • Mobile-first responsive design
  • Fast loading on all connection speeds
  • Tap-friendly navigation and buttons
  • Optimised for Core Web Vitals on mobile
Mobile preview of the Oz Fur Kids website

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THE RESULTS OVER TIME

From campaign launch to record traffic.

Jan 2025
SEO Campaign Begins
Technical foundation and content strategy go live.
March 2025
Google Core Update
Algorithm shift reshapes search visibility.
April 2025
Recovery Starts
Rankings rebound as optimisations take hold.
June 2026
Highest Organic Traffic
Traffic reaches its strongest level to date.
Jan 2025
SEO Campaign Begins
Technical foundation and content strategy go live.
March 2025
Google Core Update
Algorithm shift reshapes search visibility.
April 2025
Recovery Starts
Rankings rebound as optimisations take hold.
June 2026
Highest Organic Traffic
Traffic reaches its strongest level to date.

What Our Client Says.

Here's what Oz Fur Kids had to say after working with Swift Productions.

The last few months have been incredibly busy for us. It's usually much quieter, so it's been fantastic to see the growth. We're genuinely grateful for everything Swift Productions has done to help grow our business.
Oz Fur Kids
Business Owner