SHOPIFY MIGRATION & SEO

Crystal Hot Water

Shopify Migration · Technical SEO · Local SEO

Crystal Hot Water had been operating for almost a year without generating consistent online sales or plumbing enquiries. Through a complete Shopify migration, technical SEO, local SEO and ongoing optimisation, the business now generates enquiries across Sydney and continues to grow through organic search.

HERE'S WHAT CHANGED AFTER LAUNCH

3,346
GBP Interactions
Google Business Profile interactions generated between January and June 2026.
24
Months of Growth
Two years of continual website improvements, SEO and business growth.
100+
Top Rankings
Commercial plumbing and hot water keywords now ranking across Google.
Sydney
Local Coverage
Generating enquiries from customers across Sydney through local search.
Crystal Hot Water
Platform Shopify
Services Shopify Migration & SEO
Industry Plumbing & Hot Water Systems
Location Sydney, Australia

THE PROJECT

A migration that unlocked local dominance across Sydney.

Crystal Hot Water is a Sydney plumbing company specialising in hot water systems, installations, replacements and emergency plumbing services.

When Swift Productions took over the project, the business had already been operating on WordPress and WooCommerce for almost a year but was generating very few online enquiries or product sales.

We initially implemented technical SEO and on-page optimisation before migrating the business to Shopify. Since then we've continued improving the website, SEO and Google Business Profiles, helping Crystal Hot Water become a trusted local plumbing business that generates enquiries across Sydney.

THE WEBSITE

The Crystal Hot Water Website

Migrated from WooCommerce to Shopify and rebuilt with local SEO at its core. A clean, fast store that consistently generates enquiries across Sydney.

Full desktop preview of the Crystal Hot Water website

Scroll inside the monitor to explore the website

MOBILE EXPERIENCE

Designed for every screen.

Every website we build is fully responsive from the ground up. The Crystal Hot Water experience is just as fast, clear and easy to navigate on a phone as it is on a desktop.

  • Mobile-first responsive design
  • Fast loading on all connection speeds
  • Tap-friendly navigation and buttons
  • Optimised for Core Web Vitals on mobile
Mobile preview of the Crystal Hot Water website

Scroll to explore

THE RESULTS OVER TIME

From campaign launch to record traffic.

Jul 2024
SEO Campaign Begins
Technical SEO and on-page optimisation commence on the existing WordPress website.
Nov 2024
Shopify Migration
The website is migrated from WordPress & WooCommerce to Shopify.
2025
Local Growth
Google Business Profiles and local SEO continue driving more enquiries.
2026
Business Thriving
Crystal Hot Water continues generating strong local enquiries and online sales across Sydney.
Jul 2024
SEO Campaign Begins
Technical SEO and on-page optimisation commence on the existing WordPress website.
Nov 2024
Shopify Migration
The website is migrated from WordPress & WooCommerce to Shopify.
2025
Local Growth
Google Business Profiles and local SEO continue driving more enquiries.
2026
Business Thriving
Crystal Hot Water continues generating strong local enquiries and online sales across Sydney.

What Our Client Says.

Here's what Crystal Hot Water had to say after working with Swift Productions.

Since partnering with Swift Productions we've seen a huge improvement in enquiries, online visibility and overall business growth. The migration to Shopify and ongoing SEO have completely changed the direction of our business.
Crystal Hot Water
Business Owner