ChatGPT is the best-known AI assistant in the world , the everyday, do-a-bit-of-everything tool. Here's what it's genuinely good at, where other AI tools do it better, and how we make sure your business shows up when people search inside it.
Showing up in ChatGPT matters, but it's one stage of a bigger journey. Search, AI discovery, conversions and growth are connected , and that's the lens we bring to every project.
When someone asks ChatGPT for a recommendation, only a handful of businesses get named. Making sure yours is one of them is what our GEO and AEO work is for.
THE SHIFT
ChatGPT has grown into one of the largest search surfaces in the world. A growing share of the questions people once typed into Google now go to ChatGPT instead , including questions about which business to buy from.
THE OPPORTUNITY
ChatGPT draws on what it already knows about businesses from across the web, not a live search. That means being clearly and consistently described in authoritative sources matters more than any single page. Entity clarity, structured data and credible content are what make the difference between being named and being invisible.
How GEO & AEO WorksBuilt by OpenAI, ChatGPT is the most widely used AI assistant in the world , and the one most people mean when they say “AI.” Its strength is being a capable all-rounder.
ChatGPT does a little of everything and does it well enough that you rarely need another tool. It handles drafting, summarising, planning and questions in one familiar place , with no learning curve.
It drafts emails from bullet points, adjusts tone, and turns rough notes into clean copy. For the constant stream of small writing tasks that fill a working day, it removes a lot of friction.
Fast at generating options, angles and structures. It works best as a thinking partner you push back against , helping you move from a vague notion to something concrete without overthinking the start.
ChatGPT is the dependable generalist , strongest when you want one familiar tool across the widest range of everyday tasks. For research with citations or tight Google Workspace integration, specialist tools have the edge.
A selection of websites, stores and campaigns we're proud of.
Shopify
A custom Shopify store for a specialty strawberry treats brand focused on quality ingredients and delightful presentation.
Shopify
A Shopify store built for an Australian pet supplies brand, helping pet owners find everything they need in one convenient place.
WordPress
A premium WordPress site for a garage door specialist, combining modern design with a focus on quality products and professional service.
Shopify
A Shopify store for a curated organic health and beauty retailer, with a focus on vegan, cruelty-free, and sustainably sourced products.
Neto / Maropost
A Neto / Maropost store for an automotive parts retailer, delivering a wide product range at competitive prices with a strong focus on value.
eBay Template
A custom eBay store template for Kathmandu, delivering a polished, on-brand shopping experience across their eBay channel.
eBay Template
A custom eBay store template for Officeworks, bringing their trusted retail brand to eBay with a clean, professional layout.
REAL RESULTS
See how our design, development, SEO and GEO work has delivered measurable results across real client projects.
Organic search traffic has grown by more than 3.5 times and continues to increase.
More than 27,000 clicks generated directly from Google Search.
More than 2.89 million impressions generated across Google Search.
Consistent optimisation delivering sustained, long-term organic growth.
Reached more than 10,000 customer orders by October 2025.
Organic traffic increased by more than 3.5 times through ongoing SEO.
Generated more than 2.19 million impressions across Google Search.
Commercial keywords are now ranking on Page 1 of Google.
FEATURED RESULT
We rebuilt their existing online store and paired it with ongoing SEO, increasing organic traffic by more than 3.5x.
FEATURED RESULT
Since launching in September 2024, Loaded Stuff has surpassed 10,000 orders through ongoing SEO, Google Ads and continuous optimisation.
Don't take our word for it , here's what the businesses we've worked with have to say.
The team at Swift Productions were prompt, professional and provided us with some great designs for our latest car audio flyer. I personally was surprised at the speedy delivery and communication throughout the entire process.
I engaged Swift Productions to desgin my ecommerce store about two months ago. During the time that I have worked with them, their communication has been nothing short of excellent.
Amazing service, we would definitely recommend Swift Productions. Danny and team were great, helped us create our Straw Belicious Shopify website.
They follow through the entire process of your listing templates 100%. Danny had been a magnificent employee who help me through the listing. He is wealth of knowledge.
Monica you've been amazing throughout the entire process. Turning stuff around on a dime and nothings ever been too much trouble.
I had such terrible service from my previous store designer would never answer me no communication whatsoever. So I had to look for someone else. I decided to change to Swift and have never been happier.
HOW TO SHOW UP
ChatGPT draws heavily on what is already well-represented online. The first step is a strong, credible presence across your site and the wider web so it has something to learn from.
Clear headings, plain-language answers and structured data make your business easy for ChatGPT to parse and quote accurately rather than guess at.
ChatGPT favours businesses that appear credible and consistent across many sources. We build the entity signals and authority that make you a safe recommendation.
AI visibility is not set once. We track how ChatGPT describes and recommends you, and keep strengthening the signals over time.
Ongoing monthly campaignOver two decades of websites, strategy and growth, delivered.
Yes. When ChatGPT answers questions about products, services or which business to choose, it draws on what it understands about companies from across the web. If your business is clearly described, credible and well-structured online, it can be named in those answers. Making that happen reliably is the goal of GEO and AEO work.
There is no way to pay ChatGPT for placement. Instead, you earn it by being easy to understand and trust: a clear description of what you do and who you serve, consistent information across the web, structured data on your site, and genuine authority in your field. These are the same signals we build through our AI Search work.
ChatGPT and its search features can draw on web content, including your site, when forming answers. The clearer and better-structured your pages are, the easier it is for ChatGPT to read them accurately and represent your business correctly rather than relying on outdated or third-party information.
Usually because the signals it relies on are weak or unclear: thin content, no structured data, inconsistent business details across the web, or little authority in your niche. It can also simply be that competitors are better represented. An AI visibility audit identifies exactly which of these is holding you back.
They overlap heavily but are not identical. Strong SEO is the foundation, since clear, authoritative content helps both. ChatGPT adds an emphasis on entities, structured data and being consistently described across many sources. We treat them as one connected strategy rather than two separate jobs.
It varies. Some improvements, like adding structured data and clarifying your content, can be picked up relatively quickly, while building the authority and consistency ChatGPT trusts takes longer. It is an ongoing effort rather than a one-off switch, which is why we run it as a continuing campaign.
ChatGPT is more likely to understand and recommend businesses with clear information, strong expertise signals and reliable third-party references.
