Claude, built by Anthropic, is the AI developers and writers reach for when the quality of the output matters. Here's what it's genuinely good at, where other AI tools do it better, and how we make sure your business shows up when people search with AI.
Being recommended by Claude matters, but it's one stage of a bigger journey. Search, AI discovery, conversions and growth are connected , and that's the lens we bring to every project.
As more people use Claude for research and recommendations, being one of the businesses it names is exactly what our GEO and AEO work is for.
THE SHIFT
Claude has a large and growing base of professional users who lean on it for serious work , and increasingly for recommendations. When it answers a question about which product or provider to choose, only a few businesses get named.
THE OPPORTUNITY
Claude places particular weight on expertise and trustworthiness. It's more likely to name businesses whose content is specific, well-evidenced and consistent across the web than those relying on thin or generic descriptions. That means demonstrating real expertise in your content, not just stating it, is the work that moves the needle here.
How GEO & AEO WorksBuilt by Anthropic, Claude's reputation is for depth and care , the tool of choice when the quality of the work matters more than raw speed.
Claude writes clean, working code, explains what it does, and reasons carefully before jumping to an answer. Developers reach for it for debugging, refactoring and building features from plain-English descriptions.
Strong at drafting articles, reports and proposals where tone and structure matter. It works across long documents in a single conversation , summarising, rewriting or analysing the whole thing at once.
Claude works through problems step by step, weighs different angles and acknowledges nuance. It's the natural pick for tasks that involve real judgement , contracts, business decisions, complex questions with no clean answer.
Claude wins on depth and quality for complex, text-heavy or technical work. For live web research with citations or tight Google Workspace integration, a specialist tool is the better call.
A selection of websites, stores and campaigns we're proud of.
Shopify
A custom Shopify store for a specialty strawberry treats brand focused on quality ingredients and delightful presentation.
Shopify
A Shopify store built for an Australian pet supplies brand, helping pet owners find everything they need in one convenient place.
WordPress
A premium WordPress site for a garage door specialist, combining modern design with a focus on quality products and professional service.
Shopify
A Shopify store for a curated organic health and beauty retailer, with a focus on vegan, cruelty-free, and sustainably sourced products.
Neto / Maropost
A Neto / Maropost store for an automotive parts retailer, delivering a wide product range at competitive prices with a strong focus on value.
eBay Template
A custom eBay store template for Kathmandu, delivering a polished, on-brand shopping experience across their eBay channel.
eBay Template
A custom eBay store template for Officeworks, bringing their trusted retail brand to eBay with a clean, professional layout.
REAL RESULTS
See how our design, development, SEO and GEO work has delivered measurable results across real client projects.
Organic search traffic has grown by more than 3.5 times and continues to increase.
More than 27,000 clicks generated directly from Google Search.
More than 2.89 million impressions generated across Google Search.
Consistent optimisation delivering sustained, long-term organic growth.
Reached more than 10,000 customer orders by October 2025.
Organic traffic increased by more than 3.5 times through ongoing SEO.
Generated more than 2.19 million impressions across Google Search.
Commercial keywords are now ranking on Page 1 of Google.
FEATURED RESULT
We rebuilt their existing online store and paired it with ongoing SEO, increasing organic traffic by more than 3.5x.
FEATURED RESULT
Since launching in September 2024, Loaded Stuff has surpassed 10,000 orders through ongoing SEO, Google Ads and continuous optimisation.
Don't take our word for it , here's what the businesses we've worked with have to say.
The team at Swift Productions were prompt, professional and provided us with some great designs for our latest car audio flyer. I personally was surprised at the speedy delivery and communication throughout the entire process.
I engaged Swift Productions to desgin my ecommerce store about two months ago. During the time that I have worked with them, their communication has been nothing short of excellent.
Amazing service, we would definitely recommend Swift Productions. Danny and team were great, helped us create our Straw Belicious Shopify website.
They follow through the entire process of your listing templates 100%. Danny had been a magnificent employee who help me through the listing. He is wealth of knowledge.
Monica you've been amazing throughout the entire process. Turning stuff around on a dime and nothings ever been too much trouble.
I had such terrible service from my previous store designer would never answer me no communication whatsoever. So I had to look for someone else. I decided to change to Swift and have never been happier.
HOW TO SHOW UP
Claude favours well-structured, trustworthy content when it forms recommendations. The first step is a clear, credible presence that gives it accurate material to draw on.
Claude rewards depth and clarity. We structure your content so what you do, who you serve and why you are credible is unmistakable, not left for it to infer.
Considered recommendations come from consistent, trustworthy signals across the web. We build the entity and authority that make Claude comfortable putting you forward.
AI recommendations shift as content and authority change. We monitor how Claude represents you and keep reinforcing the signals behind an accurate recommendation.
Ongoing monthly campaignOver two decades of websites, strategy and growth, delivered.
Yes. When Claude answers questions about which product, service or provider to choose, it draws on what it understands about businesses from credible content. If yours is clearly described and trustworthy, it can be one Claude puts forward. Making that reliable is the aim of our AI Search work.
There is no paid placement. Claude leans toward businesses that read as clear, credible and well-established: structured content, explicit expertise, consistent information and genuine authority. Building those signals is exactly what GEO and AEO involve.
Claude can draw on web content, including your site, when it has access to it. The clearer and better-structured your pages are, the more accurately it can understand and represent your business rather than relying on incomplete or third-party information.
Usually because the signals it values are weak: unclear content, no structured data, limited authority, or competitors who are more clearly represented. An AI visibility audit shows exactly which of these is holding you back with Claude.
They share a foundation, but Claude places particular value on clear, credible, well-structured content and a trustworthy entity. Strong SEO helps, and we combine both into a single strategy rather than treating them as separate tasks.
It varies. Clarifying content and adding structure can help sooner, while building the consistent authority Claude trusts takes longer. It is an ongoing effort rather than a one-off change, which is why we run it as a continuing campaign.
Claude is more likely to understand and reference businesses when their content is detailed, well-organised and supported by trustworthy signals.
