A content delivery network puts copies of your assets on servers around the world. Properly configured, it slashes load times for every visitor regardless of where they are , and takes the load off your origin server.
Without a CDN, every visitor's browser has to fetch your assets from wherever your server is. With one, they're served from the nearest edge location. The difference in load time can be seconds.
THE NETWORK
A CDN maintains a network of servers (edge nodes) distributed globally. When a visitor loads your site, assets , images, CSS, JS, fonts , are served from the nearest node rather than your origin. That cuts the physical distance data travels and the time it takes to arrive.
THE CONFIGURATION
Most sites using a CDN are using it badly , assets that should be cached aren't, cache TTLs are too short, purging isn't configured and origin requests leak through unnecessarily. Good CDN configuration maximises cache hit rate and minimises origin load.
Configure My CDNThe core disciplines that make cdn configuration work , each one contributing to better performance, rankings or conversions.
Choosing and configuring the right CDN for your platform, traffic patterns and budget.
Defining what gets cached, for how long and how it's invalidated , the rules that determine performance.
Optimising delivery of images, CSS, JS and fonts through the CDN with correct headers.
Shielding your origin server from direct traffic so it only receives requests the CDN can't serve.
Automated purging on deployment so cached content updates immediately when your site changes.
Validating cache hit rates, TTFB and global load times after configuration.
A selection of websites, stores and campaigns we're proud of.
Shopify
A custom Shopify store for a specialty strawberry treats brand focused on quality ingredients and delightful presentation.
Shopify
A Shopify store built for an Australian pet supplies brand, helping pet owners find everything they need in one convenient place.
WordPress
A premium WordPress site for a garage door specialist, combining modern design with a focus on quality products and professional service.
Shopify
A Shopify store for a curated organic health and beauty retailer, with a focus on vegan, cruelty-free, and sustainably sourced products.
Neto / Maropost
A Neto / Maropost store for an automotive parts retailer, delivering a wide product range at competitive prices with a strong focus on value.
eBay Template
A custom eBay store template for Kathmandu, delivering a polished, on-brand shopping experience across their eBay channel.
eBay Template
A custom eBay store template for Officeworks, bringing their trusted retail brand to eBay with a clean, professional layout.
REAL RESULTS
See how our design, development, SEO and GEO work has delivered measurable results across real client projects.
Organic search traffic has grown by more than 3.5 times and continues to increase.
More than 27,000 clicks generated directly from Google Search.
More than 2.89 million impressions generated across Google Search.
Consistent optimisation delivering sustained, long-term organic growth.
Reached more than 10,000 customer orders by October 2025.
Organic traffic increased by more than 3.5 times through ongoing SEO.
Generated more than 2.19 million impressions across Google Search.
Commercial keywords are now ranking on Page 1 of Google.
FEATURED RESULT
We rebuilt their existing online store and paired it with ongoing SEO, increasing organic traffic by more than 3.5x.
FEATURED RESULT
Since launching in September 2024, Loaded Stuff has surpassed 10,000 orders through ongoing SEO, Google Ads and continuous optimisation.
Don't take our word for it , here's what the businesses we've worked with have to say.
The team at Swift Productions were prompt, professional and provided us with some great designs for our latest car audio flyer. I personally was surprised at the speedy delivery and communication throughout the entire process.
I engaged Swift Productions to desgin my ecommerce store about two months ago. During the time that I have worked with them, their communication has been nothing short of excellent.
Amazing service, we would definitely recommend Swift Productions. Danny and team were great, helped us create our Straw Belicious Shopify website.
They follow through the entire process of your listing templates 100%. Danny had been a magnificent employee who help me through the listing. He is wealth of knowledge.
Monica you've been amazing throughout the entire process. Turning stuff around on a dime and nothings ever been too much trouble.
I had such terrible service from my previous store designer would never answer me no communication whatsoever. So I had to look for someone else. I decided to change to Swift and have never been happier.
Over two decades of websites, strategy and growth, delivered.
A CDN (Content Delivery Network) is a distributed network of servers positioned around the world. When a visitor requests your site, the CDN serves assets from the server nearest to them rather than your origin , cutting the physical distance data travels and dramatically reducing load times.
Your hosting server is your origin , where your site's files actually live. A CDN sits in front of it, caching and serving those files from edge nodes globally. The CDN handles most requests; the origin only gets involved for uncached content. They work together.
Static assets should be cached aggressively: images, CSS, JavaScript, fonts, PDFs. HTML pages can be cached with shorter TTLs or edge-side logic. Dynamic, personalised or authenticated content is usually excluded from caching or handled with edge-side personalisation.
Check your cache hit rate (the percentage of requests served from edge rather than origin). A properly configured CDN should serve 80–95%+ of static asset requests from cache. We audit CDN configuration and fix cache rules, TTLs and origin protection as part of performance work.
Yes. CDNs typically include DDoS protection, rate limiting and Web Application Firewall (WAF) options. Routing traffic through a CDN also hides your origin server's IP address, reducing direct attack surface.
It depends on your platform, budget and traffic. Cloudflare is the most common for small to medium sites. AWS CloudFront, Fastly and Akamai suit larger or more custom setups. We recommend and configure the right option for your situation rather than defaulting to one.
A properly configured content delivery network helps websites load faster, handle traffic more reliably and serve assets efficiently across different locations and devices.
