Every request that reaches your origin server costs time. Edge caching stores a copy of your content in locations close to your visitors, so pages load fast no matter where in the world someone opens your site.
A server response has to travel the physical distance between your host and your visitor. Edge caching removes that distance for repeat requests by keeping content ready at locations near the people asking for it.
THE DISTANCE PROBLEM
A visitor requesting a page from the other side of the country is already slower than one nearby, and a visitor overseas is slower still. Caching a copy of your content at a location near them removes most of that travel time before a single pixel renders.
THE SERVER LOAD PROBLEM
Every request that hits your origin server is one more request your hosting has to process. Caching common content at the edge reduces that load, keeping your site steady during busy periods rather than slowing down exactly when it matters most.
Review My Caching SetupThe core disciplines that make edge caching work, each one contributing to a faster, steadier site.
Deciding what gets cached, for how long, and when it needs to be cleared so visitors never see stale content.
Serving CSS, JavaScript, fonts and images from edge locations so repeat visits load almost instantly.
Clearing cached content automatically when a page updates, so changes go live without waiting on old cache to expire.
Positioning cached content across multiple regions so each visitor is served from the location nearest to them.
Protecting your origin server from traffic spikes by absorbing repeat requests at the edge instead of passing every one through.
Tracking how much traffic is actually being served from cache, so rules can be tuned and the hit rate improved over time.
A selection of websites, stores and campaigns we're proud of.
Shopify
A custom Shopify store for a specialty strawberry treats brand focused on quality ingredients and delightful presentation.
Shopify
A Shopify store built for an Australian pet supplies brand, helping pet owners find everything they need in one convenient place.
WordPress
A premium WordPress site for a garage door specialist, combining modern design with a focus on quality products and professional service.
Shopify
A Shopify store for a curated organic health and beauty retailer, with a focus on vegan, cruelty-free, and sustainably sourced products.
Neto / Maropost
A Neto / Maropost store for an automotive parts retailer, delivering a wide product range at competitive prices with a strong focus on value.
eBay Template
A custom eBay store template for Kathmandu, delivering a polished, on-brand shopping experience across their eBay channel.
eBay Template
A custom eBay store template for Officeworks, bringing their trusted retail brand to eBay with a clean, professional layout.
REAL RESULTS
See how our design, development, SEO and GEO work has delivered measurable results across real client projects.
Organic search traffic has grown by more than 3.5 times and continues to increase.
More than 27,000 clicks generated directly from Google Search.
More than 2.89 million impressions generated across Google Search.
Consistent optimisation delivering sustained, long-term organic growth.
Reached more than 10,000 customer orders by October 2025.
Organic traffic increased by more than 3.5 times through ongoing SEO.
Generated more than 2.19 million impressions across Google Search.
Commercial keywords are now ranking on Page 1 of Google.
FEATURED RESULT
We rebuilt their existing online store and paired it with ongoing SEO, increasing organic traffic by more than 3.5x.
FEATURED RESULT
Since launching in September 2024, Loaded Stuff has surpassed 10,000 orders through ongoing SEO, Google Ads and continuous optimisation.
Don't take our word for it , here's what the businesses we've worked with have to say.
The team at Swift Productions were prompt, professional and provided us with some great designs for our latest car audio flyer. I personally was surprised at the speedy delivery and communication throughout the entire process.
I engaged Swift Productions to desgin my ecommerce store about two months ago. During the time that I have worked with them, their communication has been nothing short of excellent.
Amazing service, we would definitely recommend Swift Productions. Danny and team were great, helped us create our Straw Belicious Shopify website.
They follow through the entire process of your listing templates 100%. Danny had been a magnificent employee who help me through the listing. He is wealth of knowledge.
Monica you've been amazing throughout the entire process. Turning stuff around on a dime and nothings ever been too much trouble.
I had such terrible service from my previous store designer would never answer me no communication whatsoever. So I had to look for someone else. I decided to change to Swift and have never been happier.
Over two decades of websites, strategy and growth, delivered.
Edge caching stores a copy of your website's content at servers positioned around the world, close to where your visitors are. Instead of every request travelling back to your original server, most requests are served from a nearby cached copy, which is faster and lighter on your infrastructure.
They work together but aren't identical. A CDN is the network of servers your content is distributed across. Edge caching is the practice of storing and serving content from those servers rather than the origin. Most CDN setups rely heavily on edge caching to do their job.
Not if cache rules are configured correctly. We set cache duration and invalidation rules based on how often each type of content changes, so pages update promptly while still benefiting from caching.
Yes. Because cached content is served without hitting your origin server, a sudden increase in visitors is absorbed at the edge rather than overwhelming your hosting. This is one of the more overlooked benefits of a well-configured setup.
Yes, mainly Time to First Byte and Largest Contentful Paint. Serving content from a location near the visitor removes a meaningful chunk of network delay before the page can even begin rendering.
Yes. Both platforms support edge caching through their hosting infrastructure or a connected CDN, and we configure the cache rules and invalidation logic to suit how each site's content actually changes.
By serving cached content closer to the visitor, edge caching reduces server demand, improves response times and creates a more consistent browsing experience.
